Privacy policy

PRIVACY POLICY
Last Updated: October 28, 2026

NJ Commerce ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). NJ Commerce is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
1. Legal Basis for Processing (UK & EU GDPR Compliance)
If you are a resident of the United Kingdom (UK) or the European Economic Area (EEA), we process your personal information under the following legal bases:
  • Performance of a Contract: To fulfil and process your orders, account registrations, and transactions.
  • Consent: For non-essential tracking cookies, marketing communications, and personalised advertising. You have the right to withdraw your consent at any time via our privacy banner.
  • Legitimate Interests: To protect our store against fraud, secure our services, and optimise website performance.
  • Legal Obligation: To comply with statutory legal, tax, or law enforcement requirements.
2. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. It does not include information that is collected anonymously or has been permanently de-identified.
We may collect or process the following categories of personal information depending on how you interact with the Services:
  • Contact Details: Name, shipping address, billing address, phone number, and email address.
  • Financial Information: Payment card information (credit/debit cards), transaction details, form of payment, and payment confirmations. (Note: All payment processing is securely handled by our third-party processors; we do not store raw card numbers).
  • Account Information: Username, encrypted password, security questions, and saved account preferences.
  • Transaction Information: Items viewed, items added to cart or wishlist, purchase history, returns, exchanges, or order cancellations.
  • Communications Data: Any text, files, or information you provide when sending a customer support inquiry or interacting via chat/email.
  • Device Information: IP address, browser type, operating system, network connection, device type, time zone, and unique device identifiers.
  • Usage Information: Data regarding how and when you interact with, navigate, or click through our website.
3. Personal Information Sources
We collect your personal information from the following sources:
  • Directly From You: When you create an account, purchase a product, sign up for marketing, or contact customer support.
  • Automatically Through Tracking Technologies: When you navigate our store, we collect device and usage data automatically via cookies, web beacons, and server-side tracking (including Shopify pixels, Meta Conversions API, and Google tags).
  • Service Providers & Partners: From vendors who help operate our storefront, process payments, analyse performance, or manage data.
4. How We Use Your Personal Information
  • Provide, Tailor, and Improve the Services: To process payments, fulfil orders, ship products, manage accounts, and remember your cart preferences.
  • Marketing and Advertising: To show you online advertisements for products or services on this site or other websites. This includes personalised retargeting campaigns run via Meta and Google based on items you viewed or added to your cart.
  • Security and Fraud Prevention: To validate transaction data, detect and prevent malicious or illegal activity, protect public safety, and ensure account security.
  • Customer Support: To respond to your questions and maintain an efficient customer service workflow.
  • Legal Compliance: To comply with applicable laws, respond to valid legal processes (such as a subpoena), and protect our statutory rights.
  • Obligation to Provide Data: Providing your contact, shipping, and financial information is a contractual requirement necessary to process your order. If you do not provide this information, we will be unable to fulfil your purchases, deliver your goods, or provide our Services to you.
5. Cookies and Third-Party Tracking (Google Consent Mode v2 Disclosure)
Our website utilises cookies and advanced tracking technologies to manage store functionality, performance analytics, and advertising.
  • Google Services & Ad Tracking: We utilise Google Ads and Google Analytics 4 (GA4) to measure ad performance and build marketing audiences. We have deployed Google Consent Mode v2, which dynamically adjusts how Google processes your data based on the choices you make in our cookie banner.
  • Important Notice: To understand exactly how Google uses your personal data when consent is granted on our store, please carefully review Google’s Privacy & Terms for Partner Sites.
  • Meta/Facebook Tracking: We use the Meta Pixel and Conversions API (CAPI) for cross-channel tracking. No marketing cookies or ad-related data transmission will occur until you actively grant consent via our Cookie Banner. You can modify your preferences at any time using the privacy widget on our screen.
6. How We Disclose Personal Information
We may share your personal information under the following limited circumstances:
  • With Shopify and Essential Vendors: Third parties who perform foundational operational services on our behalf (e.g., payment gateways, shipping and logistics carriers like DPD, cloud hosting, and data analytics tools).
  • With Marketing Partners: Advertising platforms like Google and Meta to support targeted advertising. Depending on where you reside (including the UK/EU), you have the right to opt out of this tracking via our cookie banner or browser controls.
  • Legal and Business Transfers: To comply with court orders or security mandates, or in connection with a corporate merger, asset sale, or restructuring.
7. Relationship with Shopify
Our store is hosted by Shopify Inc. Shopify collects and processes personal information about your access to and use of our storefront to provide, secure, and improve its global e-commerce platform. Information you submit will be transmitted to and processed by Shopify on secure servers located outside your local jurisdiction, including in the United States. To ensure your personal information remains protected under UK/EU standards during these international transfers, Shopify relies on legally approved safeguards, such as Standard Contractual Clauses (SCCs) and adequacy decisions.
Additionally, we leverage Shopify’s enhanced feature networks, which evaluate user interactions across multiple merchant websites to help protect our business against fraudulent transactions and to improve overall platform stability.
8. Your Privacy Rights (UK & EU Residents)
Depending on whether you live in the UK or the EU, you hold the following statutory rights under the GDPR:
  • Right to Access: Request a copy of the personal information we hold about you.
  • Right to Erasure ("Right to be Forgotten"): Request that we permanently delete your personal information.
  • Right to Rectification: Request that we correct inaccurate or incomplete data.
  • Right to Portability: Request that we transfer your data directly to another service provider in a structured format.
  • Right to Restrict or Object: Object to or restrict the processing of your data (such as direct marketing or automated profiling).

9. Data Retention 
When you place an order through our store, we will retain your personal information for our records unless and until you ask us to erase this information. Please note that certain transactional and financial data must be retained for legal and tax compliance purposes (typically up to 6 years in the UK), even if you submit a deletion request.

10. Contact Us
To exercise any of your privacy rights, submit a Data Subject Access Request (DSAR), or ask questions about this Privacy Policy, please contact us at info@nj-commerce.co.uk or by mail at:

NJ Commerce Ltd
 Data Protection Officer
Unit C2 Little Heath Industrial Estate Old Church Road
Coventry, CV6 7NB
United Kingdom

If you are unsatisfied with how we handle your privacy rights, you have the right to lodge a formal complaint with your local data protection authority, such as the Information Commissioner's Office (ICO) in the UK.